At Lichfield Fireworks Shop, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you shop online through our website or visit our physical store.

1. Information We Collect

We may collect the following types of information:

  • Personal details such as your name, email address, phone number, and billing/delivery address when placing an order.
  • Payment information (processed securely via third-party payment providers – we do not store card details).
  • Account details if you create an account on our website.
  • Purchase history for order fulfilment and customer service.
  • Technical data including IP address, browser type, and device information when visiting our website.
  • CCTV footage may be recorded in our physical shop for security purposes.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders.
  • Communicate with you about purchases, queries, or customer support.
  • Improve our website, products, and services.
  • Send marketing emails or promotions (only if you have opted in).
  • Maintain security in our physical store through CCTV monitoring.
  • Comply with legal and regulatory obligations.

3. Sharing Your Information

We will never sell your personal data. We may share your information with:

  • Trusted service providers such as payment processors, delivery companies, and IT support.
  • Law enforcement or regulatory authorities if required by law.
  • Marketing platforms (only if you have given consent for email marketing).

4. Storing and Protecting Your Data

  • Your data is stored securely and only accessed by authorised staff.
  • We take technical and organisational measures to protect your personal information.
  • Data will be retained only as long as necessary for legal, business, or security purposes.

5. Your Rights

You have the right to:

  • Request access to the personal data we hold about you.
  • Ask us to correct or update inaccurate information.
  • Request deletion of your personal data (where legally possible).
  • Withdraw consent for marketing communications at any time.
  • File a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

6. Cookies and Website Tracking

Our website uses cookies to improve your shopping experience, analyse website traffic, and support marketing. You can control or disable cookies through your browser settings.

7. CCTV in Our Shop

Our physical store uses CCTV for the purposes of:

  • Ensuring customer and staff safety.
  • Preventing and detecting crime.
  • Protecting property and assets.

Recordings are stored securely and only accessed when required.

8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Lichfield Fireworks Shop
61 Tamworth Street
Lichfield, WS13 6JW

Email: info@lichfieldfireworks.co.uk
Tel: 07417 496 818